Kim Kardashian West’s underwear brand “Kimono” faces backlash

Kim Kardashian announced her own underwear brand Kimono. According to the reality star, It’s a shapewear which celebrates and enhances the shapes and curves of women. 

But some Japanese people on social media have said that the brand has no respect of their traditional kimono. They expressed their opinions on Twitter using the hashtag #KimOhNo.

The Kimono is loose long-sleeved traditional garment of Japanese which literally means “thing to wear”.
These days, they are worn on special occasions such as weddings, graduation, coming of age ceremony, new year, and more.


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